Tracking Visitors Through Website Analytics

Using Arrays to consolidate a site’s audience and interests


In only three weeks, Arrays will have its public launch!  As we prepare for that exciting event, our team continues to display great examples of the endless ways that its state-of-the-art visualization and data sharing capabilities can be used for any business or organization that aims to consolidate and share their information. 


As a few of our recent updates have demonstrated, Arrays is ideal for creating living documents that are simple to share with both team members and the public, archiving, showcasing collections and galleries, and organizing data in visually-stunning ways.  Here, I’d like to share a prime example of how Arrays can be successfully utilized for calculating and sharing business analytics – a usage that applies to almost any organization that requires marketing and media outreach.


Last year, digital media specialists Sarah Wamhold and Marty Spellerberg conducted The National Motivation Survey Project, an ambitious undertaking which included website visitor traffic data from nearly two dozen cultural institutions across the country.  The surveys themselves, while examining not only traffic numbers but visitor input, provided those participating museums individual insights into their online audiences – comparing that data to that of other institutions, and revealing visitor demographics and interests.


We used Arrays’ unique system to break down the surveys into an ergonomic and interactive display, allowing those institutions and visitors alike to find the specifics of all that data for easy retrieval and sharing. 


Here, each participant is presented as a colorful pie-chart, which can be arranged in a multitude of ways: the institution itself, the motivation of the website visitor, their length of stay on the page, and their locations.  Each chart brilliantly displays the visitors’ own demographics: museum facilitator, professional in the field, or casual visitor with an interest in the site’s offerings, while running the cursor over each entry gives the precise number:


Curators of such institutions will find Arrays invaluable in cataloging not only their institution’s collections, but administrators can now use the same methods to track the demographics of their visitors and their points of interests. 


With this system, Arrays is perfect in streamlining marketing data for any organization.


I welcome you to explore our numerous datasets at to learn the endless possibilities that Arrays offers for your organization.  Be sure to sign up for our newsletter and to check back as we gear up for the March launch!